Today i will going to talk about why you need to take your business online.
I will discuss some points regarding this.
So far all marketing strategies were just pamphlets, billboards, TV advertisements etc.
But here we are not able to measure our marketing efforts.
Means, we were not able to decide whatever that was profitable or not?
For example- i circulated pamphlets 1 lakhs ,
But the person who came was via pamphlets or newspaper, it’s not easy to track, right?
there is One way, is to ask your computer, “that how did they know about you?”
Customer said they saw your pamphlet, hoarding or TV advertisement.
And that is how you can measure your marketing efforts
But how accurate will it be? will you ask every customer? They might get irritate.
Now you have given them form, what if they don’t fill the form?
So better alternative is digital marketing here you can track.
Now, there are some points which for make this topic easy to you –
- Help in to Maintain Relationship Marketing
- Help to know about Target Audience
- Easy To promote
- There are no Time Limitations
- There is no Budget Boundaries
1. Help in to Maintain Relationship Marketing.
How much products were sold via your website,? how many people are calling us via google and people?
who adds the product in the cart but does not buy it?
But those who buy the product after adding the product in the cart.
Like date of birth of the customers, in the beginning, we used to maintain a list,
That date of birth of this person is this, now we need to do relationship marketing.
Like,” congratulations sir on your birthday”. Now, here we automate this thing.
You have created a CRM (customer relationship management) software.
That date of birthday or anniversary is this, and by default we have created mail.
And in this we have done personalization, like hi ”Mr. Sharma”
And the other person will feel that you have created this for him/her.
You can do any kind of promotion. So digital marketing gives you this leverage,
That normal traditional marketing does not give.
2. Help to know about Target Audience.
Now second thing or you can say the second benefit of Digital Marketing is its help to target right audience.
lets take an example, lets suppose our buyers are age of between 22-23 boys right?
And who lives in Delhi. now, what can i do? i can put hoardings around place where population of boys are high.
I won’t be eliminate girls, logically i wasted my money, i am not getting conversion.
Now digital marketing plays a big role, we can target a specific audience.
like for example,We can specifically target people in Rohini (cities place in Delhi) In a specific pin code,
You know his birth date and everything about that person. and will show the advertisement to him only.
Here, your conversion changes are high. and may be know that thing,
That chrome store you data. like what kind of person you are right?
So google knows the kind of person you are that is how you can use google advertisement.
and about there interest, profession, his household income. and many more thing.
You can target things in Detail.
now, how you can do micro-targeting. micro-targeting is possible via Google advertisements.
Some people things that social media marketing is the best. yes, it is good option if your main focus is on awareness.
but let me clear, if your main focus is on conversion then google advertisement is better option.
3. Easy To Promote.
Now, I have spent money on a billboard and I have taken a contract of 6 months.
But after some time i released that this is not correct place for my business. Now can i take it back? No right?
But Digital marketing gives you this leverage.
You know you can compete with big brands as well.
Suppose there is an MacDonald in your surrounding place and you have a burger shop.
Now, through digital marketing i can compete with him.
Like if people start seeing your advertisement on social medias platform then you will definitely their shop.
people buy what they see the most in the market, right?
4. There are no Time Limitations.
Now, suppose you have 5 products. and you already have your banner.
can you change it according to day and night like a separate advertisement for the day, night, or morning?
Off course not, right? but in digital marketing, we can do this.
You can show your advertisement according to time. but in traditional marketing you can’t do this.
Now let’s take another example, suppose you have a shop. and 4 years ago an uncle come to your shop.
And he bought X product. now, you have the same products with some new features.
And you have created an exchange offer
like people who have x product, they just need to pay a 10% amount and they will get the new product.
Now in this case according to the traditional marketing, we will look at the records, may be we won’t have their number.
But in digital marketing, here you have their email id.and their details,
You can directly mail them may be their names are saved in the CRM (customer relationship management)
so you can call them.
5. There is no Budget Boundaries.
And the last thing is there is no budget boundaries.
For example, suppose you have small business, and you can only spend 500 rs.
and one another person have a millions of money they can spend 1 lakh rs.
So, you have 500 rs and someone has 10 lakh, but digital marketing can take them at the same level.
As long as you are spending or they are spending it will keep at the same level.
Now, you may be understood the importance of digital marketing and how good it is.
And this is the scope of digital marketing. “you know future is digital.”
Amazon has ruined the market of normal retailer people are still buying from amazon.
In future, gofers will get the funding, maybe people will start buying groceries online.
Gradually, they will move towards other categories also.
Now if you want to take your business online, then this is the right time to do that.
You should have a website, and google my business is important and local SEO is must.
Local SEO means people search for you locally, like suppose you have a cycle shop,
If someone searches for cycle nearby me. then the top result of google should be seen there.
Because now a days everyone is educated. everyone searches on google about the price and everything.
Think logically about why you should take your business online.
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